Target group

SSM’s target group – the urbanites of tomorrow – is at an eventful stage of life, with new jobs or studies, relationships and friendships.

They live in households of one to two people and prioritise more than just their accomodation: for example, they want to be close to the fast pace of the city, with financial possibility for activities such as travelling and eating out.

They are looking for an affordable, well-planned apartment in which functional and creative solutions ensure that every square metre is used to its full advantage. A good location with convenient access to public transport is therefore important for the target group.